You're gonna think we're crazy

We build $32,000 dog houses.

Keep swiping. By the last slide you'll get it.

Watch this first · Sound on

Kit arrives 7 AM. Dog moves in by lunch. One morning.

The math

$0K
The flagship, sold*
0 Day
On site, start to dog
0
Competitors, NY to Maine

*Preview pricing, planning estimates.

Four slots. The warm-up.

We’re only building four estates this winter — but four isn’t the goal. It’s the proof. Reserve one of the first, or get in line for the fifty we’re scaling toward.

The lineup

Base Camp
6×8 · quick-ship · winter-ready den
$5,995
Runner
8×10 · Trex floor · solar-lite
$14,500
Most wanted
Flagship
10×10 + lounge · house-matched · full solar
$32,000
Estate
10×16 dual run · climate dens · the anchor
$42,000+

Every tier upgrades. Every add-on stacks.

Tap any frame for sound

The films

Pinnacle · the flagship estate

Pinnacle · kennel + mancave

Staged build · kennel

Staged build · Ocracoke mancave

The 10-year outlook

≈$7.2M
≈$36M
≈$72M
≈$216M
Y1
1,000
Y2
2,500
Y3
5,000
Y4
7,500
Y5
10,000
Y6
13,000
Y7
16,000
Y8
20,000
Y9
25,000
Y10
30,000
Yr 1–2 · Westchester + Hudson ValleyYr 3 · Northeast lockedYr 5 · Dealer networkYr 10 · The category, nationwide

Quick-ship Base Camp leads the volume; Flagship and Estate builds anchor the brand.

Stretch scenario — targets, not forecasts. The winter proof comes first.

Want in?

Four slots. That's the whole winter.
First come, first built.
$1,000 holds yours. Fully refundable.
Change your mind before materials are ordered, it comes straight back. Zero risk.
First build films this winter.
Founding reservations get first pick of the calendar.
Text back "In"

For a build slot — or a seat at the table.

See the landing page →

Private partner preview · working brand · concept film & renders · not for posting.